Vodka Maker Absolut apologizes for ads

An advertising firm in Mexico released an advertisement for Swedish Vodka maker Absolut showing the southwestern U.S. as part of Mexico.

The Absolut vodka company apologized Saturday for an ad campaign depicting the southwestern U.S. as part of Mexico amid angry calls for a boycott by U.S. consumers.



The campaign, which promotes ideal scenarios under the slogan "In an Absolut World," showed a 1830s-era map when Mexico included California, Texas and other southwestern states. Mexico still resents losing that territory in the 1848 Mexican-American War and the fight for Texas independence.

The ads, which ran only in Mexico and have since ended, came as the United States builds up its border security amid an emotional debate over illegal immigration from their southern neighbor.

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