Kellogg drops Rice Krispies immune system claims

Cereal maker Kellogg Co. has agreed to drop advertising claims that Rice Krispies will strengthen children's immune systems.

In an advertising campaign that began in about July 2009, Kellogg began advertising on cereal boxes that Rice Krispies "now helps support your child's immunity."

The Federal Trade Commission said the company had agreed in February 2009 to stop claiming that its Frosted Mini Wheats were "clinically shown to improve kids' attentiveness by nearly 20 percent."

We have always said that you could get about as much nutrition by eating the box as eating Rice Krispies. The same could probably said for flavor.

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