It’s Chevrolet not Chevy - got that?

General Motors executives are ready to drive their Chevy to the levee — and into the river. Well, the nickname Chevy, anyway.

From a report at the link below:

Apparently, when General Motors isn't busy destroying documents they're apparently not taking the time to improve their vehicles.

Instead, they're fretting over whether people refer to their most popular brand as "Chevrolet" or "Chevy."

In a memo sent to employees yesterday, GM executives wrote:

We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward...

When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding.

Except... their example of Coke certainly doesn't fly in terms of a consistent brand name. Since the company is named "Coca Cola" and in some parts of the country, a "Coke" just means any kind of soda. And even though "Apple" is a solid brand name, many people refer to their Apple computers as "Macs," and yet everyone knows they're referring to an Apple product.

It seems like GM is banning the use of “Chevy” - internally anyway.

What about national advertising? Will the name Chevy disappear from GM ads?

Just for fun we made a correction to a 2010 Camero ad calling it a Chevy as shown here.

How far will they go? One Internet article wondered if they want the lyrics of the song changed from “I drove my Chevy to the levee” to “I drove my Chevrolet to the levrolet?”

Link