Morale in both shops has been devastated as staffers complain about a blurred identity, lack of direction, management snafus and outsourcing to big-name writers that has left them wondering if reporters still have much of a role.
The days of a “newsmagazine of record” are long gone.
Time and Newsweek are turning out weeklies that are becoming smaller, more opinionated and more liberal.
They are pursuing a more elite audience, in print and on the Web, abandoning the old Henry Luce notion of catering to the masses. It is nothing less than a survival strategy.
Both magazines have moved away from the health and pop culture covers that were so prevalent in the past.
Time ran 19 cover stories on politics last year. Most of the others were on war, the economy and foreign affairs.
Newsweek ran 26 cover stories on politics last year. Two of them were on Michelle Obama!
In a concerted effort to help elect Barack Obama, Time made him Person of the Year and featured Obama on the cover 13 other times.
Newsweek was not far behind with 12 covers featuring Obama.
Link here and here.
A picture of my cave
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