GM may drop Pontiac, Saturn, Saab and Hummer

GM is studying whether to shed its Saturn, Saab and Pontiac brands in addition to Hummer in an effort to cut costs to win $12 billion in government loans.


Pontiac G6

Selling or dropping brands would save money and reduce overlap as the biggest U.S. automaker struggles to avoid running out of operating cash by year’s end, said the people, who didn’t want to be identified because no decision has been made.

GM dropped Oldsmobile in 2000 because of poor sales.

By selling Saab and Hummer and dropping Saturn and Pontiac the company would still have four brands to support: Chevrolet, GMC, Buick and Cadillac.

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