Sep 13, 2008

Palin’s eyeglasses causing quite a stir

The first question many ask: does she really need glasses or are they fake? Does she wear glasses just to look glamorous?

Are they designer glasses or just cheap knock-off’s?

First of all, Sarah Palin didn’t get her glasses at Wal-Mart nor did she buy them on eBay.

She wears glasses by Japanese designer Kazuo Kawasaki made by italee. The frames are made from titanium and mounted via a screwless tension system.

Are they fake? No, she is nearsighted and has slight astigmatism but does not wear bifocal lenses.

Needless to say the optical business is thrilled.

The Palin frame — minus the lenses — starts at a suggested $375. Depending on the type of lenses, the total package can run to $700.

It's been awhile since the optical business has been as charged by celebrity specs as it has by the rimless pair the vice presidential nominee wears most of the time.

If she wins, it could rock the vision-care market, which totals $26.6 billion a year, says tracker Jobson Optical Research.

"She's what's new, and consumers want what's new," says Dr. Joyce Brothers, the consumer psychologist. "But if she loses, you won't see many people in those glasses."

That still gives the eyeglass maker through Nov. 4 to cash in.

If Palin becomes vice-president, whatever glasses she wears will be in high demand.

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