Feb 21, 2010

Tiger Woods apologizes. Was it enough?


Golf giant Tiger Woods appeared as a sorry little man reading a 13-minute note saying he was sorry.

He finally showed his face to a waiting world Friday and apologized again for cheating on his wife, without revealing the scope of his infidelity or when he will return to golf.

He offered no new details of what happened or what's next, except that he was leaving Saturday for more therapy.

Woods' wife, Elin, did not attend his first public appearance since he crashed his car into a tree outside their home three months ago, setting off shocking allegations of rampant extramarital affairs.

He entered the room alone. When he finished, he stopped for a long embrace with his mother, Kultida, who said she whispered in his ear, "I'm so proud of you. Never think you stand alone. Mom will always be there for you, and I love you."

Regaining trust and support from everyone else might not be so easy.

Woods already has lost two corporate endorsements — Accenture and AT&T — and he has gone from being perhaps the most famous athlete in the world to a punch line in night clubs and on talk shows.

Much more here.