In September, Coca Cola Inc. bought a minority stake in the Hermosa Beach, California based coconut water company Zico (pronounced “Zee Koh”).
In August, PepsiCo bought Amacoco, the largest coconut water company in Brazil.
Coconut water looks like a lightly cloudy liquid with a slightly sweet and nutty taste.
It has been purported to be an anti-aging tonic. There have been many other claims as to the benefits of coconut water including the relief of constipation, lower blood pressure, and relief of vision problems, bladder and kidney disorders.
Isn’t that what labels said on elixers hawked by “snake oil” salesmen one hundred years ago?
The article at the link below claims the benefits have proven to be so effective that the Food and Drug Administration has allowed coconut water to carry the statement that it may “reduce the risk of high blood pressure and stroke”.
The original market for coconut water was to people with lost electrolytes due to vigorous exercise such as football players, construction workers, etc.
If that’s all you want coconut water for, it will be a lot cheaper to buy a ‘sports drink’ such as Gatorade.
The cost of a 12 pack of Zico’s coconut water costs $24 compared to a 12 pack of Gatorade at less than half that amount.
As for the other claims such as relief of constipation, high blood pressure, vision problems, bladder and kidney disorders, we are like the doubting kid in that old TV commercial: we’re ‘skeptible.’
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A picture of my cave
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