Before that, the married father of two young children had a pristine image and raked in hundreds of millions of dollars in endorsements.
And, while most of Woods' sponsors continue to stand by him, a major one is pulling the plug on a Woods-related product. PepsiCo's Gatorade won't be making any more Tiger-themed drinks.
PepsiCo said the decision to drop Tiger Woods was made before the accident. It is interesting to note that the decision was made before the accident but the announcement was not made until after the accident.
"The more women that come out and the more mistresses we learn about," says so-called reputation doctor Mike Paul of MGP & Associates Public Relations, "the sponsors certainly have more of an evaluation going on, and there's increased pressure for them to at least consider dropping him."
A picture of my cave
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