This cool looking Ford goes on sale in November but there is a catch.
It won’t be sold in the United States. This super-economy car will only be sold in Europe.
Half of all cars sold in Europe last year ran on diesel, the U.S. market remains relatively unfriendly diesel fuel.
Taxes aimed at commercial trucks mean diesel costs anywhere from 40 cents to $1 more per gallon than gasoline.
Add to this the success of the Toyota Prius, and you can see why only 3% of cars in the U.S. use diesel.
"Americans see hybrids as the darling," says Global Insight auto analyst Philip Gott, "and diesel as old-tech."