Dec 3, 2010

YouTube launches skippable ad feature

YouTube has launched its new TrueView ad format, allowing site visitors to avoid watching ads they're not interested in.

Users will now be able to look for a countdown button that will let them skip an ad after it plays for five seconds. In some cases, viewers will be able to select which ad to watch out of three pre-roll options.

TrueView by YouTube has a notice along the top of video clips telling you about the nifty ad-skipping feature.

More here.