Aug 17, 2010

The Dodge monkey ad pokes finger at PETA

End-of-model-year closeout car ads on TV can be almost as annoying as political ads during an election year.

But Chrysler actually gave us a smile as we saw a line of 30 black cars in front of a tent with confetti as a monotone voice droned, "This event could not be more amazing."


"Oh, wait. There's a monkey. I stand corrected."

Right on que, a monkey shows up in an Evel Knievel style costume, presses a dynamite detonator that explodes a tiny shower of confetti.

The top photo shows the monkey in the original ad. Lower photo shows the same ad with the monkey digitally removed.

Soon after the original ad appeared, PETA (People for the Ethical Treatment of Animals) came crying that the monkey was being exploited.

But rather than pulling the ad, Chrysler simply digitally erased the monkey. Now that same monotone voice says, "Oh, wait. There's an invisible monkey. Unbelievable."

Consumerist says, "The first one was just meh, monkey joke. The revision is an act of surreal genius, and a giant finger to PETA pantywringers."