Are Best Buy advertised prices higher than regular prices?

Is Best Buy fleecing uninformed customers by advertising computers at higher than regular prices and passing them off as great deals without quite calling them sales?


Consumerist says:

Best Buy has been doing something sort of tricky lately on their laptop pricing. Each week advertised prices on a number of laptops are higher than regular pricing.

This is legal because nowhere is the word sale used. The ad doesn't say that the price is reduced, and the in store signage just says As Advertised. Still, it appears that they are attempting to gouge the uninformed.

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