Jan 28, 2010

Has Twitter peaked?

A CNN report asks, Has Twitter peaked?

It was the upstart rock star of the Internet in early 2009, roaring out of relative obscurity to become one of the most exposed -- some would say overexposed -- services on the Web.
But since the middle of last year, the number of Twitter users has flatlined.

Compete, a Web analytics firm, says the microblogging site's number of visitors hasn't changed much since June and that its roughly 22 million visitors in December was about 770,000 fewer than its highest number, which was in August.

"Maybe Twitter was a victim of its own success," said Andrew Lipsman, an analyst at comScore, another company that tracks traffic on Internet sites. "It grew so quickly that it isn't meeting its own expectations."

The popularity is slowing but this is not necessarily the result of failure because people who do use Twitter are using it more than ever.

Link