Jan 17, 2010

Bloomberg spent $108 Million to win 3rd term

The price of victory.

Friday's filing is not likely to be the last from the Bloomberg campaign because he must file final expenses with the state Board of Elections in July.

But the report is final enough to give an approximate idea of what Bloomberg spent for each of the 585,466 votes he got. The bulk of his spending went to advertising, more than $56 million for ads in print, radio, television and mailings, plus millions more to the consultants and strategists who dreamed up how to use it.