Dec 6, 2009

Anderson Cooper ratings tumble

Was CNN wise to dump Aaron Brown in favor of Anderson Cooper (pictured) in November of 2005?

Cooper has seen his numbers slip significantly through the past year.

His 10 p.m. (8 p.m. central time) show, "Anderson Cooper 360," has declined 62% in total viewers and 70% in adults 25-54 from November 2008, according to Nielsen figures.

Last month, in Cooper's time slot, Fox News' "On the Record" attracted an average viewership of 1.9 million while "360" averaged 672,000.

Re-runs of "Countdown" on MSNBC and the Nancy Grace show on Headline News averaged 655,000 and 458,000, respectively. One wonders how long before Anderson Cooper will be at the very bottom of the Cable News race.

Maybe if Cooper wouldn’t stammer around so much ....

Link