The Journal has made an aggressive bid to grow beyond its traditional audience on Wall Street.
Under Rupert Murdoch (pictured), whose News Corp. bought the newspaper in 2007 for more than $5 billion, the Journal has been adding more pages of general interest news and looking to compete with financially ailing regional newspapers.
Murdoch also owns Fox News, the cable news channel that out draws all of the other cable news channels combined as reported here.
Both Wall Street Journal and USA Today have been hit by the flight of readers to the Web.
USA Today is also being hit with a slump in travel, slowing traffic at the airports and hotels where it makes many of its single-copy sales.
It will be interesting to hear what political pundits will have to say because the left leaning USA Today has been overtaken by the right leaning Wall Street Journal.