Smokey the Bear turned 65

Smokey Bear was born in August 1944 but he has been denied retirement. Too much work to do.


He is a celebrity pitchman, pop icon and philanthropist.

He's so famous he was given his own ZIP Code, 20252, to handle the fan mail.

Smokey Bear is the longest-running public service campaign in U.S. history -- a simple message delivered by a humanistic bear.