Does the new GM need a different name?

A report at the link below wonders if the new GM should start with a new name.

ValuJet was reborn as AirTran. Philip Morris rechristened itself Altria. Blackwater became Xe.

Would a name change work for beleaguered General Motors?

It would mean casting aside a brand that stood for almost a century as a symbol of American industrial might, but some marketing experts say it might be just the thing to help the once-mighty automaker make a fresh start.

A University of Chicago marketing professor thinks the brand isn’t in good shape so they have little to lose by changing to a different name.

With GM tarnished by its bankruptcy and its reputation for building cars no one wants, wiseacres have had no trouble coming up with new names.

There’s Groveling Motors, after GM’s appetite for federal bailouts. And General Moneypit. And, perhaps most popular, Government Motors, after the taxpayers’ major ownership stake.

Link