Jul 31, 2008

Clever ploy to revive Vista’s image

Microsoft is counting on Mojave enhance Vista’s image. Microsoft is also counting on the naiveté of computer users.

Spurred by an e-mail from someone deep in the marketing ranks, Microsoft last week traveled to San Francisco, rounding up Windows XP users who had negative impressions of Vista.

The subjects were put on video, asked about their Vista impressions, and then shown a "new" operating system, code-named Mojave.

More than 90 percent gave positive feedback on what they saw. Then they were told that "Mojave" was actually Windows Vista.

The Mojave project is likely to be just one of many efforts designed to resuscitate Vista's image as well as lend strength to the Windows platform among stepped-up competition from Apple and Google.

Mojave indeed!

Microsoft may lure some individual users over with the Mojave trickery but it’ll take more than smoke and mirrors to get corporations to shell out millions to convert to Vista.

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