Jun 13, 2008

Percolator

When was the last time you heard the word, percolator?

It’s is a fun word to say but for the most part it speaks to the 1950’s and 1960’s.

Joe DiMaggio and his endless string of Mr. Coffee commercials stamped the word coffeemaker indelibly into our lives.

The smell of freshly made coffee is pure magic (too bad it doesn’t taste as good as it smells).

Attributing the fresh coffee aroma to a coffeemaker somehow falls flat. Saying, “the coffee is brewing” isn’t much better.

The phrase, “the coffee is percolating” has a lot more romance.

It’s all DiMaggio’s fault.