May 6, 2008

Fox rethinking American Idol as ratings sag

Although American Idol is now in its sixth year and is by far the most-watched series on TV, ratings are slipping.

Last Wednesday's results show, which saw Irish singer Carly Smithson booted, was the lowest-rated episode in five years, according to trade reports.

"We're not in denial," Fox exec Preston Beckman told Broadcasting & Cable, the TV business weekly. "It's still the biggest show on TV, but that doesn't mean there are things we can't do.

One cable news analyst pointed out after the last week's Pennsylvania primaries, the Hillary Clinton-Barack Obama race has gotten so exciting, "it's even beating 'American Idol.' "

That doesn’t say much for ‘Idol.’

In spite of decreased ratings, the Fox mega-hit, minus a little of it’s shine, will probably continue to ‘dumb down’ America for a few more years.

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