America's Dairyland wants you to know it's not just full of cheeseheads.
Problem is, it is hard to alter a stereotype that has been around for so long.
To start with, it will be an uphill battle just to clear the cheesehead hats from Lambeau Field during Packers home games. Packer fans wearing their cheeseheads are seen on TV by millions of fans every year.
It will be a slow process to remove the stereotype whatever method they use.
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